The Statistical Stuff
Creative photography for 16 years
Celebrated female events Photographer 2016
Global productions & publications
Marketing career with FTSE500 companies
Personal home portrait studio
Hi, I’m SWAY
It’s not just a business name; it’s a whole identity. It’s everything I’ve learned, created, and seek to share.
I don’t rush my work. I take the time to get to know you, understand your needs, and figure out how you want to be seen. Photography isn’t just about looking good; it’s about feeling right in your own skin, in your brand, and in the way you present yourself.
I bring that same care and craft into branding photography, creating work that feels powerful, striking, and uniquely yours.
My approach is deeply personal. I take the time to understand you - not just how you look but how you want to be seen. Whether you're a public figure, a speaker, a brand, or an agency, your presence deserves to be captured with artistry and intent.
This photography commands attention - not through trends, but through truth. Let’s create something that tells your story in a way no one can ignore.
At the end of the day, I want people to feel understood, to look at their images and think, Yeah, that’s me. And that’s exactly how I want to be seen.

Working together.
I enjoy getting to know the people I work with. It helps me produce a more impactful result. By going over your personal and professional goals, I can better understand what is needed to fulfil your needs.
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