Social Media & Marketing

First Things First: The Recommended Basics

Know Your Audience
Find your ideal target audience through proven research. Create a solid customer profile through demographic and psychographic methods, which will aid in not only appealing to their tastes but also pulling on their heartstrings.
I can help with:
- Choosing which platforms to focus on
- Outlining user demographics
- Digging deep into customer psychographics
- Detailed Customer Profiles
Find Your Competitors
Understanding your close competitors will help you properly align with the market and tap into their methods. Then, better define your dreams with aspirational competitors to help shape your growth goals.
I can help with:
- The creation and alignment of SMART goals
- Aligning goals to market
- Thorough Competitor Analyses
Build Yourself Up
Cover all the basics and set yourself up wherever your audience hangs out with seamless branding, messaging and a marketing plan.
I can help with:
- Marketing Plans
- Finding Your Look
- Branding Guidelines
- Annual Trends Schedule

Are You a DIYer?

Not a problem, many people prefer to do things themselves and have full control of their marketing. However, this can eat up a lot of your time that could be used running other aspects of your business.

Even if you want to keep hold of the reins for now, I can provide benchmarking reports to get you on the right track.

I am also available for mentoring and consultation, to give you the knowledge to manage your own marketing to the best of your ability and budget.

Or do you “Have a Guy”?

It’s great to have someone giving a helping hand on your marketing, but it’s important you understand what they are doing, and can ensure the effort isn’t wasted.

Ensure they are targeting your ideal audience, and adding quality to the customer experience.

To do this, it is important to learn about marketing and do your research, whether you are able to do the marketing yourself, have a friend help out, or employ someone - knowledge will set you ahead!